Samsung is everywhere in January, from Las Vegas for CES to San Jose for the upcoming Unpacked event, where we expect to hear more about the company’s plans for Galaxy AI and the latest S series of smartphones. The phone maker confirmed today that the San Jose event will take place on Wednesday, January 22 — only two weeks after CES.
Also: The upcoming Samsung Galaxy S25 phones may come with this major AI upgrade for free
“Get ready for AI that is more natural and intuitive. The next evolution of Galaxy AI is coming, and it’s going to change the way you interact with the world every day,” says Samsung in its Monday press release. What exactly the new AI features will entail is up for grabs, but the idea of a more burdenless, meet-you-where-you-already-are approach to software sounds promising.
What we can make an educated guess about has to do with Samsung’s continuous partnership with Google in popularizing Android. As previously reported, the search giant is rumored to give Samsung users a year’s worth of Gemini Advanced access for free when they preorder the upcoming Galaxy S25 series. That’s $200 in value alone.
To top that, Samsung has confirmed that it’ll be running a reservation-to-preorder deal for those who are interested in the new phones. From now until January 22nd, customers can “reserve” their preorder and receive a free $50 Samsung credit when it’s time to make the transaction later on.
Last year’s Galaxy S24 series were the first phones to support Google’s Circle to Search AI tool.
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Making the reservation, which is free and doesn’t require a commitment, will also enter you for a chance to win a $5,000 Samsung gift card.
If you’re considering trading in an older phone, Samsung says it’ll offer up to $1,250 in trade-in credits this time around, which should be enough to get you the most premium Galaxy S25 Ultra model, or a more standard model with additional accessories. Stay tuned for more details as we get closer to Unpacked.