Honda sketched plans for a drawn-out deal that amounts to a takeover of Nissan in all but name, as Japan’s automakers struggle to keep up in an increasingly competitive global car industry. From a report: The two announced a tentative agreement Monday to set up a joint holding company that will aim to list shares in August 2026. While their executives called the transaction a merger, Honda will take the lead in forming the new entity and nominate a majority of its directors.
Nissan’s partner Mitsubishi may also participate in the deal. Honda and Nissan both are having trouble contending with ascendant domestic automakers in China, which surpassed Japan as the world’s largest car-exporting nation last year and is pulling further ahead in 2024. Honda Chief Executive Officer Toshihiro Mibe spoke to the level of level of difficulty ahead for the companies when he said during a press conference that their goal is to be competitive by 2030.