Meta is betting that characters generated by AI will fill its social media platforms in the next few years as it looks to the fast-developing technology to drive engagement with its 3 billion users. From a report: The Silicon Valley group is rolling out a range of AI products, including one that helps users create AI characters on Instagram and Facebook [non-paywalled source], as it battles with rival tech groups to attract and retain a younger audience.
“We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do,” said Connor Hayes, vice-president of product for generative AI at Meta. “They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform … that’s where we see all of this going,” he added. Hayes said a “priority” for Meta over the next two years was to make its apps “more entertaining and engaging,” which included considering how to make the interaction with AI more social.