UFC CEO Dana White is joining Meta’s board, the company announced today. The addition of the mixed-martial arts impresario jives with Meta CEO Mark Zuckerberg’s well-documented UFC fandom, but also the larger strategy Meta appears to be using heading into a second Trump term: tacking right.
That’s not to say White’s seat on the board is typical, however. Most of Meta’s current board members work in the tech industry. The two members Meta is adding alongside White, John Elkann and Charlie Songhurst, fit the social media company’s usual bill. White might say he’s “a huge believer that social media and AI are the future” in Meta’s press release, but the company he keeps is likely the more important reason he’s joining now.
Dana White and President-elect Donald Trump have been friends for years. White supported Trump’s campaign for re-election, and UFC as a whole fits his strong-man tastes. Putting White on the board is as much about burnishing Zuckerberg’s self-image as it is having access to the incoming Trump Administration. The President-elect might at one point have thought that Zuckerberg should “spend the rest of his life in prison,” but Meta’s CEO is doing everything in his power to court him.
Zuckerberg visited Mar-A-Lago in November 2024 to have dinner with Trump, one of several tech CEOs to do so. Meta’s also been adjusting its executive ranks to better work with a conservative government. The company’s former President of Global Affairs Nick Clegg announced he was stepping down just last week, to be replaced by Meta’s most prominent Republican executive, Joel Kaplan. Among Kaplan’s credits is an eight-year stint in the Bush Administration. Zuckerberg has been in UFC mode for a while now, and it seems like for at least the next four years, Meta will be too.