Even Apple Wasn’t Able To Make VR Headsets Mainstream in 2024


Apple’s $3,499 Vision Pro headset has failed to gain widespread adoption despite advanced technology, with consumers preferring discreet wearables like smartwatches. The Verge: Nearly a year from launch, though, Apple hasn’t done enough to demonstrate why the Vision Pro should be a potential showcase of the future of computing. It’s taking a long time to put together its immersive content library, and while those are great demonstrations of what’s possible, the videos have been short and isolating. There aren’t many great games, either.

Yes, Apple keeps adding cool new software features. The wide and ultra widescreen settings for using a Mac display seem exceptionally useful. But those are pretty specific options for pretty specific use cases. There still isn’t an immediate, obvious reason to buy a Vision Pro the way there usually is with the company’s newest iPhones and Macs. If I bought a Vision Pro today, I wouldn’t know what to do with it besides give myself a bigger Mac screen or watch movies, and I don’t think either of those are worth the exorbitant price.



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