Today, Amazon confirmed the return of its annual Big Spring Sale, and it starts next week. After a smashing Devices and Services event last month, at which the company unveiled new Alexa upgrades and teased Alexa+ companion devices on the horizon soon, the retail giant is finally looking to get back to its roots: e-commerce.
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Up until now, the retail giant had not officially confirmed a spring sale for 2025, nor had the brand publicized specific sale dates or verbiage. However, my research pointed toward a second Big Spring Sale on the horizon thanks to internal announcements and calls for deal submissions on Amazon’s Seller Central (a public forum for third-party merchants) way back in February. I’m happy to share that my inklings were correct. Amazon’s second annual Big Spring Sale (more commonly know as the Amazon Spring Sale) will return on Tuesday, March 25 and run through Monday, March 31, 2025.
Last year, the retail giant announced its first-ever Big Spring Sale event, slashing prices and offering near-holiday-priced deals on tablets, TVs, headphones, robot vacuums, home goods, as well as popular flagship Amazon products. I expect similar deals to return, and so does Amazon.
Also: The best early Amazon Spring Sale deals live now
As ZDNET’s deal connoisseur, I’m using my extensive hands-on tech experience and seasoned commerce skills to cover all-things sales and deals. I break down everything you need to know to shop like a pro any time of the year — plus all of the details about Amazon’s first major sale event of 2025.
When is Amazon’s Spring Sale?
My early estimations — which were based on information shared on Amazon’s Seller Forum in February — placed the Big Spring Sale returning on Wednesday, March 26. On March 18, Amazon confirmed that the second annual Big Spring Sale event will begin on Tuesday, March 25 and end on Monday, March 31, 2025.
Amazon frequently runs sales several times during the year, and I saw tons of products discounted ahead of President’s Day last month. The company’s most popular Prime Day sales occur in October and July.
Last year, Amazon introduced the Big Spring Sale, signaling a new annual sale event during the month of March on the retail giant’s calendar. It was not a Prime-exclusive event. However, expect to see select exclusive Prime member offers. Unlike Prime Day, the spring sale runs for multiple days, not just two. This year, the sale event is March 25-31, 2025.
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Essentially, what you can expect from Amazon is tons of deals across almost every product category, all available for a limited time.
The dates of Amazon’s Big Spring Sale are Tuesday, March 25 to Monday, March 31, 2025.
My early estimates placed the sale starting sometime around Wednesday, March 26. In 2024, the Big Spring sale ran from Wednesday, March 20 to Monday, March 25.
No, you don’t have to be a Prime member to shop this sale event. All customers can shop the Amazon Big Spring Sale, although, like last year, Prime members will presumably have special access to select exclusive deals.
If you’re not a Prime member yet, you can join before the Big Spring Sale kickoff to receive member benefits like free shipping, entertainment, exclusive savings, and more.
As a commerce and advice editor, I can recommend a few things to help you maximize Amazon’s sales. If you want to shop the sale, you’ll want to access a Prime account, even if the Big Spring Sale is not a Prime-exclusive event. In addition to free two-day shipping, membership is easy to set up and gives you access to exclusive offers on the site. Plus, you can use a free trial to shop for the best savings without spending a dime on a membership.
If you end up starting a free trial (or already have Prime), ensure your payment options (like one-click settings and your default delivery address) are correct. This way, you can check out quickly if you need to during the sale.
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Other ways to prepare for spring savings include researching and planning potential purchases, listing want and need items, and setting a budget before sales.
October Prime Day returned Oct. 8-9, 2024. If Amazon sticks to its typical sale calendar, the next Prime Day sale (and the first Prime Day sale of 2025) will likely be in July. However, there are still a few more chances to save until then, including during the Big Spring Sale.
Last year, Amazon offered customers 50% (or sometimes more) off products across multiple categories, such as beauty, sports and outdoor, home, apparel, and electronics. This year, I’m expecting much of the same, but we will know more when Amazon eventually announces the dates of the Big Spring Sale, plus some extra info on what we can expect.
Amazon’s Spring Sale runs from March 25-March 31, so expect multiple days of deals and plenty of opportunities to save. Plus, there’s already plenty of early offers to shop. However, as with all sale events, there will be lingering offers from Amazon and competing retailers after the official sale ends. The ZDNET team will cover the best deals on top-tested tech before, during, and after the Big Spring Sale, so I’ll keep you posted.
Although the Big Spring Sale likely doesn’t officially kick off until next week, the retail giant always has many discounted products. We spend time shopping for the best Amazon deals available daily, no matter the time of year, to bring serious savings to ZDNET readers. That’s why we’ve already roundup up some of our favorite early Amazon Spring Sale deals to shop now.
Last year, several retailers jumped on the spring sale train and offered seasonal savings that overlapped with, preceded, or followed Amazon’s Big Spring Sale. This year, we expect similar concurrent sales again, likely from other major competitors like Target, Walmart, Best Buy, and more. At the very least, expect many retailers to drop their prices to match Amazon’s and give customers like you a choice of where to buy from. In fact, we’re already seeing competing sales live now.
As a member of the ZDNET staff, I only write about deals myself or a team member would want to buy — devices and products we desire, need, or would recommend. I look for deals where products are at least 20% off (or hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is on sale and how frequently it drops.
I also look over customer reviews to find out what matters to real people who already own and use products in the deals I recommend. These recommendations may also be based on my testing (or testing by another ZDNET expert), plus extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best tech.
Also: How we rate deals at ZDNET in 2025
Plus, in 2025, ZDNET refined its approach to deals, developing a measurable system for sharing savings with readers like you. Our editor’s deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision.
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